##  [Marketing Performance: How to Make Paid Ads Actually Work](/event/marketing-performance-how-make-paid-ads-actually-work) 

####  Dates 

Aug 12, 2026 10:00:am - Aug 12, 2026 12:00:pm

 

[Find more information and Get tickets](https://www.eventbrite.ca/e/marketing-performance-how-to-make-paid-ads-actually-work-aug-12th-2026-tickets-1990510947828?aff=oddtdtcreator)

Learn how to approach paid ads in a way that actually drives results, without wasting budget.





Most small businesses don’t have a traffic problem – they have a conversion and clarity problem. This session will walk through how to approach paid ads (Meta, Google, YouTube) in a way that actually drives results, without wasting budget.

Nick Lavery and Unnati Singhania will break down what’s working right now, where most businesses go wrong, and how to build a simple, effective system you can apply immediately.

**You will discover:**

- When paid ads make sense (and when they don’t)
- The difference between awareness, traffic, and conversion campaigns
- How to structure campaigns for Meta and Google
- What makes a high-performing ad (creative, messaging, offer)
- Budgeting basics and how to avoid common pitfalls
- How to measure performance without overcomplicating it

**Expected outcomes:**

- A clear understanding of how paid ads fit into your overall marketing
- A practical framework for launching or improving campaigns
- Confidence in where to spend (and where not to)
- A checklist you can use to evaluate your current or future ads

**Seats are limited!**

### Presented by

**Nick Lavery,** the founder of Take5 Digital, a London-based production and marketing company specializing in video, photography, and content strategy. Since launching in 2012, Nick has grown the company from a student startup into a full-service creative partner working across healthcare, food & beverage, financial services, and public sector organizations. He is particularly interested in how businesses can simplify their marketing, make smarter investments, and compete at a higher level without unnecessary complexity.

**Unnati Singhania** leads client strategy and marketing initiatives at Take5 Digital, working closely with organizations to translate business goals into clear, actionable content and campaign plans. With a background in agency marketing and client engagement, she brings a structured, insight-driven approach to projects, helping clients define their audience, sharpen their messaging, and align creative output with measurable outcomes.

## Cancellation Policy

**Free Seminars / Events / Consultations:**

If you need to cancel for any reason, we kindly request a notification. This will allow us to open the seat to someone else if needed.

**Seminars and services with fees:**

A full refund will be provided with advance notice of 48 hours.

Less than 48 Hours: A refund will NOT be given if the customer cancels within 48 hours of the seminar/workshop.

More than 48 hours: Cancellations made 48 hours or more before the seminar/workshop will be refunded in the same manner as the payment was made, less a $10 administration fee.

You can change the name on the registration so that someone else can attend.







[Find more information and Get tickets](https://www.eventbrite.ca/e/marketing-performance-how-to-make-paid-ads-actually-work-aug-12th-2026-tickets-1990510947828?aff=oddtdtcreator)