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London conference explores how to keep Canada competitive in the manufacturing

Ray Tanguay, former chair of Toyota Canada and current automotive advisor to Governments of Canada and Ontario. Jaclyn Carbone / AM980

Hundreds of leaders in the manufacturing industry filled the London Convention Centre early Thursday morning for Manufacturing Matters 2017.

The annual conference is organized by the London Economic Development Corporation and is designed to demonstrate the importance of manufacturing in Canada.

Thursday’s events kicked off with keynote speaker Ray Tanguay, the automotive adviser to both the federal and provincial governments, as well as the former chair of Toyota Canada.

During his speech, Tanguay touched on NAFTA, the importance of staying competitive, and the future of manufacturing in Canada.

While Tanguay acknowledges Canada will never be able to compete with the low wages countries like Mexico offer, he says there are other ways to attract and keep companies in Canada.

“We can automate a lot of it, and introducing complexity [will help]. If the car becomes a commodity, that’s bad news, but if the car is getting more complex, more sophisticated, [that’s good]. The more we can be flexible to customer demands, and reduce the supply chain, then proximity to the market becomes more important. If we let the car become a commodity, then it’s all about cost,” he said.
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His recommendation for the federal government: think long term.

“[You need to have the talent], number one, because now there’s a shortage in talent. If you are an investor, you’re going to invest where the talent is. So we have to make sure we have some of the best talent in North America, and I think we’re well positioned for that. The second one is, we have to keep working at making ourselves more productive, more competitive, and to always maintain the highest quality standards.”

Tanguay says Canada has been complacent for too long.

“If we don’t compete in North America then cars are going to come from other regions of the world, and then we have no contribution. That’s why I talk about manufacturing matters. It makes a big impact on our economy, on the GDP, and on our communities.”

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