Skip to main content

Fireside Chat| Enterprise Sales: Landing the Big Deal



Thinking big works best when backed by a solid sales strategy.

About this Event

As the saying goes, “with great risk, comes great reward” and choosing a bold sales model for your business could mean the difference between sustainable growth and falling flat.

Enterprise sales, the process of attaining large contracts involves long sales cycles, multiple decision makers and is associated with bigger risk.

Learn both the art and science of complex sales from two seasoned leaders in the field, Melissa Maloney, Director of Operations at Selectpath Benefits and Financial Inc. and James Campbell, Entrepreneur-in-Residence at TechAlliance of Southwestern Ontario. James and Melissa will explain how they have navigated extended sales cycles, mastered the necessary relationship management skills and what can be the tipping point for closing those sizable deals that can make all the difference to your venture.

Jump in to explore how enterprise sales differs from B2B, along with who and what you need in your toolbox and compile the best strategies and practices for building out your own sales process that will set you up to meet your growth targets.

About the speakers:

<br />
		Fireside Chat| Enterprise Sales: Landing the Big Deal image<br />

Melissa Maloney spent the first 20 years of her career as a sales and service executive in the health and wellness field. She is the founder of Happy Leader Enterprises and the co-founder of All Women L.E.A.D., as well as the Director of Operations for Selectpath. Melissa developed a passion for helping others find happiness at a young age, and now focuses this same intention to the workplaces and customers she serves. With a focus on productivity, leading with emotional intelligence and creating a culture where “Everybody Wins” she is passionate about building and supporting organizations to have a people first culture, while creating world class customer experiences and incredible financial success! She is committed to empowering all leaders (and YOU are a leader) to achieve more fulfillment and success. As a sought-after speaker and best-selling author, she was named one of the Top 20 under 40 in 2018 by London Inc magazine and named as a Top 50 Visionary for 2019 by Radical Business Magazine.

<br />
		Fireside Chat| Enterprise Sales: Landing the Big Deal image<br />

James Campbell began his career in 1989 with tobacco and consumer-packaged goods giant Philip Morris. Holding several progressive positions until the tech-boom of the 1990s, James's career quickly switched from consumer-packaged goods to data and technology. James served as Vice President of Sales for several three-letter acronym technology companies. In the 2010's James founded two companies BTC and AP-Proved. Those entrepreneurial ventures brought James to his dream of retirement on his 50th birthday.

This is how I can help.

Ashley Conyngham

Ashley Conyngham

Director, Marketing and Communications

  • I can share your local business news & events
  • Promote your tech or manufacturing jobs 
  • Collaborate with you on your industry event
  • Help your business reach new audiences
  • Provide communications support for your SME

This is how i can help