A safe and welcoming city with a small-town charm and big-city appeal, London is attracting leading global companies, investments, and talent. The city offers job opportunities, education, culture, music, dining, shopping, and fun for the family.

Situated midway between Detroit and Toronto, London, Ontario is currently the 11th largest city in Canada, with a population of 495,000 people in the census metropolitan area (CMA).

Quality of Life

Why do climate and housing matter?

Climate and housing are two key components when assessing quality of life and both are very important considerations. In order to attract and retain talented employees housing solutions need to be not only available, but relatively affordable, and the weather needs to be attractive. The dashboard below provides information on both.

How to use this information

Attracting customers

Community facilities often act as "traffic generators". Traffic generators are establishments or activities that draw people, or other businesses, to a given location. Examples include schools, hospitals, recreational and cultural facilities, malls, hotels, big box stores, industrial parks and large office buildings. People tend to visit more than one location when they’re out, so your business may benefit by locating near traffic generators. The key is to pay special attention to whether your target customer frequents the traffic generator and other businesses in the intended area and whether the location of your business makes it easy for customers to drop into your store before, or after, they visit these other premises.

Attracting and retaining employees

For companies that require a high proportion of professional talent, the quality of life they can offer employees matters. It may even make the difference in their ability to attract top talent. Quality of life can mean different things to different people but schools, healthcare and amenities are frequently primary considerations. A wide range of community facilities is especially essential to attract knowledge workers, who tend to have a greater choice when it comes to where they live and work. For businesses within advanced manufacturing, technology, health and life-science industries, locating near large university and hospital precincts can help create important research and development partnerships and provide access to top students and future employees via retention strategies.

Living in London

If it is affordability and security of a mid-sized community combined with the business and career opportunities of a big city that you’re looking for, London is a perfect choice.

No matter where your interests lie, from outdoor activities, music, food, or work life, you’re sure to discover exactly why people choose to call London home.

London’s safe and secure community offers affordable and quality housing options. Choose heritage-rich, Victorian-era homes in historically significant neighbourhoods such as Wortley Village, Old East Village, or Historic Woodfield, or select modern, energy efficient communities like Sifton West 5.

Food & Restaurants
Farm-fresh markets and restaurants throughout London flourish from the abundant supply of local, high-quality produce. A growing number of award-winning and world-class restaurants, offering everything from homegrown favourites to international cuisine, are scattered throughout the city.

Arts & Culture
London is known for appreciating and preserving its unique history. Enjoy a stroll through designated heritage conservation areas, the world-class art collections at Museum London, or catch a live performance at the majestic Grand Theatre.

Explore Fanshawe Pioneer Village, an interactive museum which preserves the past and engages the community through living history experiences. London's rich history will inspire and delight those who are exposed to the city's cultural diversity and proud heritage.

London is proud to be situated on the traditional territory of the Anishinaabe,  Haudenosaunee, Huron-Wendt, Attawandaron, and Lenape Indigenous peoples of Canada. This territory is covered by the Upper Canada Treaties, including Treaty 6, the London Township Treaty.

Made in London
London is at the manufacturing forefront of world-renowned products, from baking dog treats at Bosco and Roxy’s, to building rowing sculls for elite athletes at Hudson Boat Works. Around the world, pizza crusts rise, made by Dr. Oetker right in London, and IO Industries makes high-tech cameras that capture aerospace engineers in flight.


Working in London

London has a diverse business community with a well-balanced economy that embraces strengths in manufacturing, food processing, healthcare, professional services, and digital creative services. With a rapidly growing job market from the technology sectors to education, the benefits of living in the ‘Forest City’ continue to shine.

Entrepreneurs and businesses of all sizes thrive in London’s startup community, with all the resources that they need to succeed easily accessible from the London iNC portal. Businesses experience high growth in London and receive development and training, mentorship, funding, and space and incubation to accelerate faster in London’s test market.

For those looking for activities further afield, London’s international airport, train and bus stations as well as access to Highways 401, 402, and 403 provide quick and easy access for weekend trips, travel, business, and leisure.

Playing in London

Host to National events such as the Canadian Country Music Awards, the World Figure Skating Championships, and the 2019 Junos, London is known as an entertainment hotspot in Canada and a music city.

Nicknamed the ‘Forest City’, take a walk down our tree-lined streets, visit one of our 40 public parks, or explore over 100 kilometres of walking and biking trails. From ski slopes and a cycling velodrome to a world-class performance venue to community theatres — London will keep you entertained year-round.

Live Entertainment
London, Ontario is a music city. From intimate performances at Aeolian Hall to the main stage at Budweiser Gardens, there’s always something playing. World-class productions by Justin Bieber, Elton John, Janet Jackson, Pearl Jam, Keith Urban, Ed Sheeran, Tiesto, Calvin Harris, The Weeknd, and Cirque du Soleil have all graced the stages of London. With a rich musical history, London continues to grow its music scene as new artists and bands emerge, through supports such as the London Music Office.

London is home to some of the best semi-professional sports teams in the country including the London Knights hockey team, London Lightning Basketball, Forest City London Soccer Club, and the London Majors Baseball team. Labatt Memorial Park, where the Majors are based, opened in 1877 and is the world’s oldest operating baseball ground still in its original location.

Outdoor Recreation
London offers large riverside parks, hiking trails, and outdoor activities for everyone from the adventure seeker to the nature lover. Springbank Park and Storybook Gardens are just two of the 40 plus spacious parks throughout the city of London. There’s always a fairway ready to play with over 21 private, semi-private and public golf courses.

In the winter, enjoy skating at the rink outside of the Covent Garden Market or hit the slopes at Boler Mountain - a haven for skiing, snowboarding, and tubing.


Learning in London

London is home to globally recognized education institutes and is regarded as a centre of educational excellence.

You’ll find over 35,000 students at Western University every year that have access to more than 400 different specializations, majors, and minors. Its affiliate colleges — Brescia University College, Huron University College, and King’s University College — offer learning experiences and attract students and faculty internationally. The Ivey Business School located at Western University remains Canada’s preeminent business school.

With four campuses, 200-plus degrees, diploma, certificate, and apprenticeship programs and over 43,000 students each year, Fanshawe College is one of Ontario’s largest colleges.

Collège Boréal offers French language post-secondary programs and services. In February 2014, the college celebrated the opening of its new Orientation and Entrepreneurship.

London has more than 20 registered private vocational schools that fuel the development of the city's future workforce. London offers quality primary and secondary school options with access to four school boards including the Thames Valley District School Board (TVDSB) and the London District Catholic School Board (LDCSB).

How can we help?

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Robert Collins

Director, Workforce Development

  • I can help employers attract & retain talent
  • Connect you to training & opportunities
  • Share relevant labour market information
  • Share your tech or manufacturing jobs
  • New to London? I can send you resources
519.661.4545 • 1.800.327.2428