Toolkit

Welcome to your one-stop resource for promoting London, Ontario. Whether you are an established local business or considering a move to our city, the LEDC Toolkit provides the essential assets you need to tell London’s story. Inside, you will find verified economic statistics, social media templates, and branding guidelines designed to help you attract top talent and showcase the unique advantages of living and working here. Use these tools to amplify your message and join us in highlighting why London is a premier destination for growth.

Social Media Templates

1. Looking for a new role and a great place to live it?
   We’re proud to call London, Ontario home — a city where careers grow fast and commutes stay short.
   #WorkInLondon #ChooseLondon #LoveLondonCanada
2. Big-city opportunity. Small-city ease.
   That’s life — and work — in London, Ontario.
   We’re hiring. Join us here.
   #LondonOntario #NowHiring #LifeInLondon
3. You can build a career and a life here.
   London offers strong industries, diverse talent, and an unbeatable quality of life.
   Come grow with us.
   #WorkInLondon #ChooseLondon #LondonJobs
4. Why London? Because you can get ahead without getting burned out.
   We’re hiring right here in one of Canada’s fastest-growing cities.
   #LondonOntario #WorkLifeBalance #NowHiring
5. Manufacturing
   London builds things that matter — from food to aircraft parts.
   We’re proud to be part of a city where making things is still a big deal.
   #LondonManufacturing #MadeInLondon #NowHiring
6. Health
   London is home to world-class hospitals, research, and health innovation.
   Join a community that’s helping people live better — right here at home.
   #LondonHealthJobs #HealthcareCareers #WorkInLondon

LEDC Brand Guidelines and Logos

The LEDC Brand Standards (October 2025) outlines the official visual identity guidelines for the London Economic Development Corporation. This document provides essential specifications for proper logo usage, color palettes, and typography to ensure brand consistency across all media.

LEDC Brand Standards

Primary Colour Bitmap Logo Files

Primary Colour Vector Logo Files

All Colours Vector Logo Files

All Colours Bitmap Logo Files

Photography

LEDC has commissioned a collection of high-quality images of London for you to use in your own marketing materials. We invite you to explore the gallery and download the assets you need here:

City of London Stock Photography

 Tourism London are excited to share their media library and help you promote and bring visitors into our vibrant city!

Tourism London's Digital Media Library

Help Spread the Word

The more people who use the MyLondon App, the more valuable it becomes for everyone.

You can help by sharing the app with your employees, clients, students, members and community. To make it easy, we have created a ready to use website wireframe that can be copied and pasted directly onto your website.

You can also promote the MyLondon App through your newsletters and social media channels and encourage others to download it today.

Together, we can help more people discover jobs, events, services and everything London has to offer.

Want to promote the MyLondon App on your own website? You can add the following code to your own website. Share this code snippet with your developer: 

Image

Click once inside the box below to highlight the whole code, then copy (Ctrl+C / Cmd+C):

<style>.mylondon-app-container{background:\#fff;width:100%;max-width:900px;margin:1em auto;display:grid;grid-template-columns:minmax(0,1fr) minmax(0,3fr);gap:20px;align-items:start;box-sizing:border-box}.mylondon-app-container img{max-width:100%;height:auto;box-sizing:border-box}.mylondon-app-content{min-width:0;box-sizing:border-box}.mylondon-app-content h3,.mylondon-app-content p{word-wrap:break-word;overflow-wrap:break-word}@media (max-width:740px){.mylondon-app-container{grid-template-columns:1fr;text-align:center}.mylondon-app-container>img{margin:0 auto;width:150px;height:auto}}</style>
<div class="mylondon-app-container"><img loading="lazy" src="https://www.ledc.com/sites/default/files/2025-11/Untitled%20design%20%2814%29.png" width="200" height="200" alt="My London App"><div class="mylondon-app-content"><h3 style="margin-bottom:10px;color:\#000">The MyLondon App is now live!</h3><p style="margin-top:0;font-size:16px">The MyLondon App is an all-in-one digital guide for life in London. Whether you're new or have lived here for years, the app helps you explore amenities, jobs, services, events and local resources — all in one place. Download it today.</p><p><a href="https://play.google.com/store/apps/details?id=com.welcomeplatform.mylondon" target="_blank" aria-label="opens a new window"><img src="https://cdn.prod.website-files.com/6894f9f0c2b5e19215f2209b/689501a19545b4814ebb46eb_Google%20paly%20(1).svg" loading="lazy" alt=""></a> &nbsp;&nbsp;&nbsp; <a href="https://apps.apple.com/us/app/mylondon/id6747453466" target="_blank" aria-label="opens a new window"><img src="https://cdn.prod.website-files.com/6894f9f0c2b5e19215f2209b/689501a12801291a8a72c31f_App%20store%20(1).svg" loading="lazy" alt=""></a></p></div></div>

 

Key Statistics

Welcome to London:

London, Ontario is a mid-sized Canadian city located midway between Toronto and Detroit. With a population of more than 540,000, it’s one of the fastest-growing urban centres in the country — known for its diverse economy, world-class healthcare and education, affordable living, and a connected, welcoming community.

WORKING

• Population: 626,260 (StatsCan, London CMA 2024)
• Ontario’s fastest-growing CMA (Census 2021)
• Over 5,000 open positions across key sectors
• Unemployment rate: 5.3% (2023) Avg for YTD 2025 is 6.5%, September was 6.2%
• Home to companies with global reach in tech, health, and manufacturing
• Easy access to other destinations by air, bus, train, and major highways
• International airport: YXU
• Median commute: 15–29 minutes no gridlock, no wasted time StatsCan

LIVING

• Safe neighbourhoods, green space, and a connected community
• One of Canada’s most affordable major cities
• Average cost of a single-family home: $640,000 (CREA, Sept 2025)
• Average rent for a two-bedroom apartment: $2,102/month (Rentals.ca, Sept 2025)
• Recognized as #1 city over 100,000 for environmentally friendly living conditions (Environmental International, Nov 2022)
• 25% of residents are immigrants; over 170 languages spoken (Census 2021)
• 4-season southern Canadian city:
  • Summer — High 26 °C / Low 14 °C
  • Winter — High 0 °C / Low –10 °C
• Centrally located midway between Toronto and Detroit
• Regional centre of healthcare excellence, education, and research

PLAYING

• Officially designated a UNESCO City of Music - the only one in Canada
• Home to the London Knights, one of the OHL’s most successful and beloved franchises
• The Grand Theatre, one of Canada’s premier regional theatres, producing world-class performances year-round
• A vibrant live music and festival scene - from Sunfest and Rock the Park to local shows at London Music Hall
• Over 500 parks and 330 kms of Thames Valley trails for biking, hiking, and outdoor recreation (Tourism London, 2025)
• Award-winning restaurants, breweries, and markets - local, creative, and always evolving
• Easy escapes to Lake Huron and Lake Erie beaches, both under 90 minutes away

LEARNING

• Home to two world-class post-secondary institutions - Western University and Fanshawe College - attracting more than 50,000 students every year. (Western approx. 37k, Fanshawe 13k in 2023-24)
• Western University is a top-ranked research university and one of Canada’s leading destinations for innovation, business, engineering, and health sciences.
• Fanshawe College is one of Ontario’s largest colleges, known for industry-ready programs and strong partnerships with employers.
• Together, they produce more than 30,000 graduates annually, fueling London’s workforce with new ideas, technical skills, and leadership talent.
• Both institutions collaborate closely with local employers through co-ops, placements, applied research, and customized training.
• A growing number of graduates choose to stay in London after finishing their studies - strengthening the local economy and community.
• London’s education ecosystem extends from early learning to advanced research - with strong public schools, private academies, and specialized training centres.
• International students from 100+ countries bring fresh perspectives and connections that make London a more global, dynamic city.

STAYING HEALTHY

• London is a regional hub for healthcare and medical innovation, serving over two million people across Southwestern Ontario.
• Home to London Health Sciences Centre, St. Joseph’s Health Care London, and the Lawson Health Research Institute — together forming one of Canada’s leading medical research networks.
• Western University’s Schulich School of Medicine & Dentistry drives global impact through research, discovery, and clinical excellence.
• London has a history of world-first medical breakthroughs, including the first use of insulin in a clinical setting, the invention of the cardiac pacemaker, and pioneering advances in imaging and cancer treatment.
• A growing cluster of life sciences, biotech, and MedTech companies continues to build on that legacy, supported by strong partnerships between hospitals, post-secondary institutions, and industry.
• With world-class healthcare, clean air, and hundreds of kilometres of parks and trails, staying healthy here is built right into daily life.

Investment Attraction

• Talented workforce to support manufacturing and agri-food production, head office functions, and product development
• Shovel-ready, fully-serviced industrial lands
• Competitive infrastructure and an affordable city to invest and grow your business in
• Within two hours of three major U.S. border crossings - Sarnia / Port Huron, Windsor / Detroit, and Niagara / Buffalo
• Access to a supportive supply chain of 12 Original Equipment Manufacturers (OEMs), Tiers 1-3, logistics, distribution, and warehousing
• Access to the North American railway system through CN and CP rail
• 25 research and development institutions that can help your business innovate and commercialize
• Offers great job opportunities, low cost of living, affordable housing, and an exciting lifestyle that your employees and families can enjoy, which you can learn