Deloitte’s TMT Predictions 2018

Whether you are self-employed or working for an organization, your work consistently interacts with technology, media and telecommunications. The technology environment is crucial to your company. From mobile to retail, Deloitte’s Technology, Media, and Telecommunications (TMT) Predictions prepare you well with the influential trends for the next 12 months. On Wednesday, May 9th, the London Economic Development Corporation (LEDC) hosted Deloitte's TMT Predictions at Toboggan Brewing Company, where over 300 local business professionals gathered to hear key trends for 2018 from keynote Duncan Stewart, Director of TMT Research for Deloitte Canada. Duncan shared industry-specific insights on coming trends and detailed research from more than 8,000 Deloitte practitioners.

This is the fourth year the LEDC has partnered with Deloitte to bring their TMT predictions to London, Ontario. With the growth London has seen in its digital creative sector - adding 2,000 jobs over the past two years - it's important for businesses to have these valuable insights and trends at their disposal, to understand how they can leverage them and be prepared for how they evolve.

Take a look at some video highlights from this year's event.

The Trends
The technology, media and entertainment, and telecommunications ecosystem remain as fascinating as ever in 2018. Will augmented reality become mainstream? How will machine-learning affect the enterprise? What's the future of the smartphone?

Digital media, adblocking, augmented reality, the future of the smartphone, and machine-learning – these are just a few of the topics and trends that were discussed at TMT Predictions.

Below you will find a recap of the 11 trends for 2018. To learn more about each trend in-depth, download the 2018 predictions report. Highlights of the trends are also available in Duncan's presentation and Deloitte’s infographic

  • Augmented reality: Deloitte Global predicts that in 2018 over one billion smartphone users will create content with augmented reality. AR is not new but has improved in quality.
  • The future of the smartphone: By the end of 2033, smartphone sales will be 1.85 billion per year in 2023, a 19% increase over 2018 and equivalent to over five million units per day.
  • Smartphones are useful, but they can be distracting: 45% of adults will worry they are using their phones too much, while that same percentage will try to limit their phone usage in various ways.
  • The next generation of machine-learning chips: By the end of 2018, over 25% of all chips used to accelerate machine learning will dramatically increase the use of machine-learning. These chips are made easily, are affordable, and are faster now than ever before.
  • Machine learning - things are getting intense: Especially within the large and medium-sized enterprises, machine learning pilots and implementations are expected to double compared with 2017, and they will have doubled again by 2020.
  • Live thrives in an online world: Live broadcast and events will generate $545 billion in direct revenues in 2018, a one percent increase over the previous year, with the vast majority coming from traditional sectors such as television advertising and cinemas.
  • The subscription prescription: 2018 will see 580 million subscriptions and about 350 million subscribers which should be a 20% increase year-on-year. That equals 50% of adults in developed countries having at least two online-only media subscriptions.
  • Ad-blocking across media: 80% of adults in North America use at least one ad-blocking method, of which 50% use two, and 10% use four or more.  
  • No tipping point in TV viewing trends: In the US, Canada, and the UK, traditional television viewing will decline by 5%-15% per year in 2018 and 2019. The last seven years have shown a similar rate, with more viewing of streaming services and social media happening on smartphones.
  • Wireless home internet is bigger than you think: 20% of homes with internet access in North America will get all of their internet data via mobile-only networks. Wireless-only internet will increase as an option for more people as we move to 5G.
  • In-flight connectivity takes off: 1 billion passenger journeys on planes will be equipped with in-flight connectivity (IFC) – 20% higher than 2017. 1/3 of commercial planes currently have IFC.

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