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From the Forest City: A Fresh Start with Bel Col Cosmetic Technology

Wednesday, September 2, 2020 - 13:23

Welcome to From the Forest City – your source for exciting ideas, innovations, and expertise coming out of London, Canada.

In these videos brought to you by the LEDC, you’ll soon discover why companies are investing and growing in London, and how their talented teams and products are making an impact. You’ll hear from growing local businesses about how they're expanding into new markets, launching new products, making investments, and local industry experts on topics that are relevant to your business. Every now and then we will speak with experts outside of London who have valuable insights to share with local businesses.

Enjoy!

Episode 3

We are speaking with Nayara Tavares, Foreign Trade Manager, and Ariel Tavares, Retail and Wholesale Trade Manager, at Bel Col Cosmetic Technology, a Brazilian company that produces skincare products. In 2015 after discovering international expansion opportunities through a local event in Brazil, the company saw Canada as an ideal location. With many pharmaceutical companies and manufacturers established in London, their interest in expanding grew. We talk to Nayara and Ariel about their experience expanding the business into a new country and moving here, as well as what's next for Bel Col in Canada.

To learn more, visit https://belcol.ca/

Their Story

Operating in the Brazilian market for the past 30 years, Bel Col Cosmetic Technology recently made their first ever expansion into London, Canada. With a focus on cosmetic technology, high quality ingredients and a balanced formulation of each product, Bel Col focuses on creating products that best suit varying skin types. From toners and cleansers to moisturizers and anti-aging creams, the company produces over 200 products at their São Paulo facility.

In 2015, Nayara Tavares, Foreign Trade Manager, and Ariel Tavares, Retail and Wholesale Trade Manager, discovered international expansion opportunities through a local event in Brazil and saw Canada as an ideal location. With many pharmaceutical companies and manufacturers established in London, their interest in expanding grew.

Having received continuous support from the team members of the London Economic Development Corporation and the Government of Canada, they made the decision to expand to London and for the past two years have been establishing their Canadian presence and building brand awareness.

As newcomers to Canada, Nayara and Ariel express they’ve had positive experiences and have been able to build friendly relationships with the people in the local community.

“We have only had good experiences. The community is great, the people are polite and nice” says Nayara.

Bel Col’s Canadian office has plans to open up their own manufacturing facility in the city, which will also have the warehousing capabilities to export many of their products to Europe. Currently, their Canadian office is selling its products Canada wide and to the United States, while continuing to build their brand awareness with local consumers, estheticians, and beauty salons.

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Ashley Conyngham

Ashley Conyngham

Director, Marketing and Communications

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