Imagine Monet immersive exhibit opens at 100 Kellogg Lane
Goodbye, Van Gogh. Hello, Monet.
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Goodbye, Van Gogh. Hello, Monet.
Imagine Monet: The Immersive Exhibition opens at 100 Kellogg Thursday a week after the closing of the Imagine Van Gogh exhibit that drew about 60,000 visitors since opening Oct. 22. The show was extended two times to meet demand.
Imagine Monet, though, won’t be extended and will close April 7, London promoter DJ Williams said.
“Imagine Van Gogh showed us there’s a strong, true arts community in the London area with an open mind that wants to support big ideas like this,” Williams said.
“The success of these events often depends on the venue where they’re presented and 100 Kellogg is the most beautiful venue I’ve seen yet and I’ve visited at least 10 different venues across North America.”
About 200 paintings will be presented in the spaces provided by 100 Kellogg. The digital images are projected on walls and floors and accompanied by a soundtrack throughout the hour-long experience.
“People didn’t just get to experience the great immersive adventure, but also the culture of 100 Kellogg which was just so welcoming with all the beautiful decorations that helped tell the Van Gogh story, and they’re continuing that with Monet,” Williams said.
“They’ve brought in a piano into the foyer and decorated it with spring colours giving the space a real feel of Monet’s work.”
Among the Monet works included in the exhibition are his series of the Cathedrals and the Water Lilies from his garden in Giverny, France.
Monet is regarded as the leader of the French Impressionist movement. It began in the 1860s and artists focused their work on everyday realities, painting outdoors to capture the natural sunlight and using light strokes.
Imagine Monet was created by the same people who created the Van Gogh exhibit: Annabelle Mauger, Julien Baron and art historian Androula Michae.
In press materials, Mauger described Monet as an extraordinary artist and the father of immersive art.
“We really want people, when they come into the room, to feel like they’re immersed in the paintings,” Mauger said.
“And Claude Monet was known for painting huge canvases. So we’re just kind of continuing the tradition and making people feel like they’re actually in his paintings – in his gardens, in his lily pads, in his backyard.”
Imagine Monet is presented by Tandem Expositions and produced by Encore Productions. Visit imagine-monet.com for tickets.
IF YOU GO
What: Imagine Monet: The Immersive Exhibition, presented by Tandem Expositions and produced by Encore Productions
When: Opens Thursday and continues until April 7
Where: 100 Kellogg Lane
Tickets: Available at imagine-monet.com
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