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Attract Better Talent with Recruitment Marketing



Are your recruitment efforts yielding less than stellar applicant quality and quantity? Perhaps you’re using decades-old techniques to attract today’s workforce through contemporary channels. Job posting platforms help facilitate the recruitment process but, if talent acquisition is done right, the application phase is the middle - not the beginning - of the journey.

Recruitment marketing is where you begin. It will help you better communicate your professional brand and communicate WIIFT – what’s in it for them. In this session, Laurie will share the five W’s (and one H) of recruitment marketing:

  • Why recruitment marketing?
  • Where to start
  • What is today’s talent pool looking for?
  • Who to target
  • When to begin the process
  • How to position your business and the opportunity

Presented by Laurie Knechtel, eMotivate Marketing + Design

This is how I can help.

Ashley Conyngham

Ashley Conyngham

Director, Marketing and Communications

  • I can share your local business news & events
  • Promote your tech or manufacturing jobs 
  • Collaborate with you on your industry event
  • Help your business reach new audiences
  • Provide communications support for your SME

This is how i can help