Dates
COVID-19 has accelerated the digital revolution of the past decade in so many ways. How we shop, learn, seek help, connect with friends and entertain ourselves has drastically changed, and though an end is in sight, many of our new digital-first behaviors are here to stay. If you're feeling that your existing fundraising strategy is suffering amidst all this change, then there's no better way to get started than with a solid understanding of digital fundraising fundamentals.
Learning Outcomes
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A high level understanding of the major digital fundraising channels and their primary purpose.
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An understanding of which digital channels will help you raise the most money, why this is true, and how to start building your program.
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How to tell a great story online that compels your audience to action.
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The building blocks of a sustainable email marketing program.
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How to design a manageable, scalable social media plan that supports your fundraising efforts.
LEVEL: Beginner - Intermediate
TARGET AUDIENCE: Fund development staff and/or volunteers, Executive Directors, board members
ADDITIONAL INVESTMENT INFORMATION:
Are you a nonprofit member organization with an operating budget of under $100,000? You may be able to save an additional 50% off the registration fee.
Learn if you are eligible for the NONPROFIT MEMBER DISCOUNT RATE.
ABOUT THE PRESENTER:
Brock Warner, CFRE
Brock has a wealth of experience spanning every major nonprofit sector in North America. As a direct marketer, he managed digital and print campaigns in healthcare, education, multiple Olympic Games, humanitarian and domestic aid, and the environment. As a senior leader on the frontlines, Brock's efforts have largely been in international development, and mental health.
His book "From the Ground Up: Digital Fundraising for Nonprofits" released late last year is a bestseller, with copies sold in over eight countries.
Brock completed his undergraduate degree at Wilfrid Laurier University, followed by a postgraduate certification in Fundraising and Volunteer Management at Humber College in Toronto. He is a Certified Fund Raising Executive (CFRE), as well as a longstanding member of the Association of Fundraising Professionals (AFP) Greater Toronto Chapter.
More recently, Brock has been completing his Certificate of Leadership Practice from the Banff Centre for Arts and Creativity. Their courses emphasize new ways of thinking and doing to build purpose-driven initiatives and institutions, and are informed by artistic and Indigenous perspectives throughout the programming.
