Dates
Learn how to approach paid ads in a way that actually drives results, without wasting budget.
Most small businesses don’t have a traffic problem – they have a conversion and clarity problem. This session will walk through how to approach paid ads (Meta, Google, YouTube) in a way that actually drives results, without wasting budget.
Nick Lavery and Unnati Singhania will break down what’s working right now, where most businesses go wrong, and how to build a simple, effective system you can apply immediately.
You will discover:
- When paid ads make sense (and when they don’t)
- The difference between awareness, traffic, and conversion campaigns
- How to structure campaigns for Meta and Google
- What makes a high-performing ad (creative, messaging, offer)
- Budgeting basics and how to avoid common pitfalls
- How to measure performance without overcomplicating it
Expected outcomes:
- A clear understanding of how paid ads fit into your overall marketing
- A practical framework for launching or improving campaigns
- Confidence in where to spend (and where not to)
- A checklist you can use to evaluate your current or future ads
Seats are limited!
Presented by
Nick Lavery, the founder of Take5 Digital, a London-based production and marketing company specializing in video, photography, and content strategy. Since launching in 2012, Nick has grown the company from a student startup into a full-service creative partner working across healthcare, food & beverage, financial services, and public sector organizations. He is particularly interested in how businesses can simplify their marketing, make smarter investments, and compete at a higher level without unnecessary complexity.
Unnati Singhania leads client strategy and marketing initiatives at Take5 Digital, working closely with organizations to translate business goals into clear, actionable content and campaign plans. With a background in agency marketing and client engagement, she brings a structured, insight-driven approach to projects, helping clients define their audience, sharpen their messaging, and align creative output with measurable outcomes.
Cancellation Policy
Free Seminars / Events / Consultations:
If you need to cancel for any reason, we kindly request a notification. This will allow us to open the seat to someone else if needed.
Seminars and services with fees:
A full refund will be provided with advance notice of 48 hours.
Less than 48 Hours: A refund will NOT be given if the customer cancels within 48 hours of the seminar/workshop.
More than 48 hours: Cancellations made 48 hours or more before the seminar/workshop will be refunded in the same manner as the payment was made, less a $10 administration fee.
You can change the name on the registration so that someone else can attend.
