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Sales Foundations with Eric Janssen

Dates

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Please plan to join us on May 8th for a "*where to focus" with Eric Janssen.

Eric Janssen is an entrepreneur turned educator. With a strong foundation as a multi-time founder and early-stage team member in multiple venture-backed startups in both B2B and B2C, his hands-on experience scaling companies and driving global revenue informs his approach to teaching, where he equips founders with practical strategies to acquire customers, validate business models, and build scalable sales engines.

Eric is currently a full-time faculty member at the Ivey Business School, where he teaches Hustle & Grit and Sales Foundations. In 2024 he was recognized as one of Poets & Quants’ 50 Best Undergraduate Business Professors, and was awarded Ivey’s highest teaching award, The David Bergoyne Award in 2021, and 2024.

Beyond the classroom, Eric remains engaged in the startup ecosystem as a Limited Partner at Stage 2 Capital, a mentor to growth-stage founders, and host of the Ivey Entrepreneur Podcast, where he interviews industry-leading innovators. He has collaborated with a range of organizations, including Facebook, Telus, and Entrepreneurs’ Organization, delivering insights that bridge academic rigour with real-world application.

Known for his engaging teaching style and passion for sales, Eric is committed to helping founders navigate the complexities of growth and sales with actionable, research-backed frameworks. Learn more about his courses and teaching at www.ericjanssen.com.

Who Should Attend?

The Founders Forum brings together the thinkers, builders, and backers driving innovation in London. It’s where founders, investors, and professionals come together to share ideas, solve real problems, and move bold visions forward.

If you’re a founder or on a founding team—show up.
If you’re an investor or thinking about backing the next big thing—show up.
If you’re a professional with skills, insights, or connections to share—show up.

This isn’t about pitching services or collecting business cards. It’s about building a stronger innovation community—one conversation, one collaboration, one “WTF moment” at a time.

This event is by invitation only. Please Contact John Pollock if you want to attend.

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