Dates
Learn how AI is reshaping search and what to do about it, with practical tactics to keep your business visible and competitive.
The way people search online is undergoing its biggest shift in over two decades. AI-powered search tools like Google's AI overviews, ChatGPT, and Perplexity are replacing the familiar "10 blue links" with direct answers, and for many businesses that means fewer clicks, less web traffic, and shrinking visibility.
But this shift is an opportunity for businesses to adapt.
In this masterclass, you will hear what's changing in search, why it matters for your business, and, most importantly, what you can do about it. We'll cover how to evaluate your current visibility in both search engines and AI platforms, how to structure your content so it gets surfaced in AI-generated answers, and how to build a multi-channel presence that keeps your brand in front of customers, no matter how they search.
You'll learn practical tactics you can apply immediately, including real prompts you can use today to see exactly what AI knows (and doesn't know) about your business and your competitors.
Whether you're a business owner, marketer, or anyone responsible for getting found online, this session will give you a clear, actionable path forward.
Event Location: Canada Southern Railway Station, St. Thomas, ON
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