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In this episode of EMC's Factory Focus podcast, host Jason Bates sits down with Matt Weller, EMC's Senior Advisor for Supply Chain and Productivity, to unpack the critical challenges and opportunities facing Canadian manufacturing today. From national productivity decline and global trade disruptions to the rise of AI and the potential of low-volume, high-value production, this episode explores why Canada's manufacturing sector must rethink its approach. Matt offers strategic insights on reindustrialization, the effectiveness versus efficiency debate, and the creation of domestic supply chain ecosystems.