CARFAX - Originally founded in 2000 as CarProof, London-born automotive insight and tech company CARFAX just celebrated its 25th anniversary. With over 45-million vehicle history reports and 500 employees at the London office, the company has become one of the largest tech employers in the region, as well as the Canadian home base for CARFAX US.
Over the years, it has expanded its offerings beyond vehicle history to include vehicle valuation and service insights, always with the mission of empowering Canadians to make informed automotive decisions.
“I think that is a real testament to the fact that London has created this really great opportunity for us as a business, to add to our success and being able to attract talent locally here as well,” says Ali Earle, vice president of people and workplace at CARFAX Canada. “Starting as a small startup with just sort of a handful of employees to, you know, over a 500-person operation within the CARFAX business in London and some others scattered across the country in terms of our sales teams to serve all our customers. So, you know, that's a pretty big deal.”
The decision to stay and grow in London has been strategic. With its strong talent pipeline from Western University and Fanshawe College, the city has provided a skilled workforce without the high cost of living and congestion associated with larger urban centers like Toronto. CARFAX Canada has leveraged this advantage, maintaining a high-caliber, tech-forward work environment while fostering a tight-knit corporate culture.
Innovation remains at the forefront of CARFAX Canada’s mission. With a vast database and expertise in data analytics, the company is using artificial intelligence (AI) and machine learning to provide deeper insights into vehicle history, valuation, and service needs.
One of its most impactful initiatives is its work with provincial and federal governments to combat vehicle fraud and auto theft. By leveraging its extensive data, CARFAX Canada helps identify fraudulent activity, protecting both consumers and the broader automotive industry.
CARFAX Canada’s ability to blend cutting-edge technology with strong community ties has been a driving force behind its longevity in London. As it continues to evolve, the company remains dedicated to providing trusted vehicle insights while contributing positively to the city its Canadian headquarters calls home.
