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Market Strategies Announces Grand Opening in London

Market Strategies, a full service market research and consulting firm, in celebration with the London Economic Development Corporation, will open its doors for business at a Grand Opening Ceremony at its new office in London, Ontario on Tuesday July 16th at 11:00 a.m. EST. Market Strategies, headquartered in Livonia, Michigan, U.S.A., has chosen London, Ontario, Canada for the site of its first Canadian operation. The company plans to employ approximately 125 market research interviewers when it becomes fully operational by the Fall of 2002.

"The quality of the workforce, the location and the overwhelming reception we received from the community in London were critical factors in our decision," said Dr. Andrew Morrison, chief executive officer of Market Strategies. "The commitment and cooperation that we have received from the City, the London Economic Development Corporation, The Ministry of Enterprise, Opportunity and Innovation, WIL Counseling and Training, HRDC, and many other community partners involved with this process has been extremely helpful."

"We are delighted to welcome Market Strategies to London and look forward to its dynamic influence within our business community," said Mayor Anne Marie DeCicco. "Choosing the downtown as the home for its new Canadian operation reinforces City Council's continuing efforts to revitalize the core, bringing new jobs and prosperity to London."

"This ministry was pleased to help Market Strategies in its search for a new call centre site," said Ontario Enterprise, Opportunity and Innovation Minister Jim Flaherty. "Market Strategies is a fast-growing American company that has made London, Ontario its first Canadian office. The selection of this new call centre site speaks to the quality of the skilled workforce in Ontario."

"Market Strategies' decision to locate in London will bring significant economic benefits to the community," said John Kime, President and CEO of the London Economic Development Corporation. "This growing company has a track record of success, with a demonstrated commitment to the community and its employees. We look forward to continuing our support for Market Strategies and assisting any way we can."

The office is located at 171 Queens Avenue, 2nd Floor, at the corner of Richmond St. Market Strategies has begun hiring, and plans to be fully operational by the Fall of 2002. Available positions include research interviewers and supervisory and quality assurance staff. Resumes are now being accepted and can be mailed or dropped off at this location during the week between 12:00pm and 8:00pm.

Market Strategies has been in business since 1989 with a mission to apply the science of market and public opinion research to the major business, social and political issues in our society. Market Strategies is a leading research company in many industries including: Energy, Health Care, Pharmaceutical, High Technology and Telecommunications, Electoral Politics, Public Policy, Consumer Products, Financial Services and the Mature Market. The company is located in four U.S. cities: Livonia, Michigan; Alexandria, Virginia; Portland, Oregon; and South Bend, Indiana.

For more information call:

Tim Wirtz, Director of Operations,
Market Strategies, 519.646-2969

Lesley Cornelius, Director, Marketing and Communications, London Economic Development Corporation, 519 661-5009. Or visit the Market Strategies Web Site at:

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