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New Program Aims to Revive Live Music and Live Music Venues in London, Ontario

Friday, February 19, 2021 - 10:30

LONDON, February 19, 2021 – Aimed at supporting the live music sector through to the other side of this pandemic, Revive Live provides for the safe presentation of music in London with support for artists, music venues, venue staff and production crews. Revive Live brings together a collective of organizations focused on strategically kickstarting the safe re-opening of London music venues and public concerts.

Phase One of Revive Live will feature performances broadcast from various London music venues over the coming months. The program will work towards safely re-introducing patrons to live music events with the goal of boosting recovery for the industry working under the COVID-19 Response Framework: Keeping Ontario Safe & Open guidelines.

“Prior to the pandemic, London’s live music industry was growing steadily with 4,700+ events held annually in London while employing nearly 1,000 full-time equivalent jobs (not including musicians),” says Cory Crossman, Music Industry Development Officer for The City of London. “The live music industry was one of the hardest hit by this pandemic and will be one of the last to recover. Revive Live will jumpstart a portion of the local economy offering support to the live music sector on the road to recovery.”

Mark Your Calendar: Phase One Events Include

  • February 27 | Texas King with Sarina Haggarty from London Music Hall
  • March 6 | Sum-01 & DJ Hullewud with Partners in Health from 765 Old East
  • March 13 | The Rizdales with Musical Guests from The Richmond Tavern
  • March 20 | Uptown Affair with Delta Stone Duo from Eastside Bar & Grill
  • March 27 | Heart Attack Kids with Thunder Queens from Palasad SocialBowl

Phase One events will take place on Saturday nights with programming beginning at 8:00 p.m. Those wanting to tune in can visit londonmusicoffice.com/ReviveLive for more information and for links to the live streams. All five of these events are free for all to view.

“Getting the full live music sector working again is a priority,” says Crossman. “Music is the heartbeat to London’s cultural community and Revive Live is a commitment to safely bring back London’s music ecology. It is important to invest in the talented people behind the scenes that make the live music possible in our city.”

How can venues get involved?
Venues are encouraged to visit the Revive Live website to learn about how they can participate in the program. Venues are also asked to fill out an expressions of interest form found here.

How can artists get involved?
Artist that are able to safely practice and would like to participate in the program are encouraged to create an artist profile here. Venues will be making the selections as to who performs at their establishment.

Revive Live is a united effort to support the revitalization of London’s music sector. Principal partners include the London Music Office, Downtown London, London Arts Council, London Economic Development Corporation, Old East Village BIA and Tourism London.

Media Contact
Natalie Wakabayashi, Director, Culture & Entertainment Tourism, Tourism London
226.926.0134 | nwakabayashi@londontourism.ca

PARTNERS

About London Music Office
The London Music Office operates within the City of London and exists to provide assistance toward growth and development of the music industry. The London Music Office works with internal and external partners to create conditions for the industry to thrive in London, Ontario.

About Downtown London
Downtown London is the catalyst and connector for a shared community vision of London’s downtown, on behalf of members, in partnership with the City of London and in support of major economic development, cultural, educational and private sector stakeholders. Downtown London’s mission is to steward the levy paid by member businesses by leading and championing programs and investments that make London’s downtown a destination of choice and an economic centre that supports the entire community.

About London Arts Council
The London Arts Council is the city’s primary funder for the arts, investing in artists, arts organizations and businesses who are working to create and flourish in London, Ontario. The LAC works with public, private and community partners to build and sustain Londoners’ awareness of, involvement in, and support for creative industries in our city.

About Old East Village BIA
A core area revitalization engine, the OEV BIA works to create a vibrant, diverse and sustainable commercial corridor, at the heart of an inclusive community, where more people live, work, shop, play and produce.

About London Economic Development Corporation (LEDC)
As the lead economic development agency for London, Canada, LEDC supports the growth of existing businesses, attracts new businesses to London and strives to ensure companies have the talent, resources and business conditions they need to continue scaling.
LEDC works with existing businesses in London and businesses considering expanding to London in the agri-food, manufacturing, digital media and tech, health and professional services sectors.

Tourism London
Tourism London, the city’s destination marketing organization since 1996, collaborates to create and promote innovative experiences that make for lasting and unforgettable memories. Working with local and regional partners, Tourism London facilitates the development and marketing of London’s tourism and hospitality industry and economic well-being.

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