We've seen some truly creative marketing campaigns in recent years from smaller Ontario towns and cities looking to boost their population (and skilled workforce) numbers while city dwellers were leaving Toronto en masse for larger, cheaper spaces from which to work from home.
In early 2021, the economic development corporation of London, Ontario, started promoting a beautiful, comprehensive website for prospective residents called "Don't Tell Toronto."
There, officials highlighted the number of high-paying jobs, low population density and impressive amounts of trees that could be found a few hours down the 401 in an attempt to lure talent from the big city.
