As London’s economy grows and the pace of change accelerates, the way information moves – and how quickly organizations can respond – matters more than ever. From ad campaigns to procurement tools to AI inside the MyLondon App, LEDC is clearing the runway for faster service and smarter storytelling.
If the Daily Roundup and AI podcast were the first hint that LEDC was getting serious about automation, consider this the bigger reveal: we’re wiring AI and smart tools into almost every corner of our operations - not because it’s trendy, but because it makes us faster, sharper and better at serving the people who count on us.
The truth is simple. Administrative drag slows down good ideas. So we’re cutting it loose.
Automation now powers LEDC’s daily updates and podcast, pulling content directly from the website and shaping it into formats people actually use. Instead of waiting for monthly summaries or manually curating content, stories move faster, from publication to inbox to headphones, with less friction along the way.
Behind the scenes, our digital ad campaigns now optimize themselves. Instead of sinking time into manual tweaks, our tools automatically adjust performance, content, and targeting, so our messages get to the right people at the exact moment they need them.
Automation is also reshaping how people interact with LEDC services. Our chatbots are stepping in as a first-line helper — answering common questions, guiding users to the right resources and clearing space for our team to focus on partnerships and problem solving.
The MyLondon App has its own layer of intelligence, too. AI helps categorize, personalize and streamline updates and user experience, so residents and newcomers get the info they care about — without us burning hours formatting, aligning or tagging content.
Even our procurement process is getting sharper. We’re using automation to create more consistent, transparent, and efficient workflows so staff can move decisions forward instead of wrestling with paperwork.
These changes reflect a broader mindset. LEDC is choosing to lead — testing new tools, taking calculated risks and applying technology where it delivers real value. It’s a practical approach to innovation, grounded in efficiency and focused on outcomes.
As cities compete for talent, investment and attention, how organizations operate matters. By automating the routine and embracing modern tools, LEDC is building systems designed for speed, flexibility and growth — and setting a clear example of what tech-enabled economic development looks like in practice.
